- State: West Bengal
- District: East Midnapur
- Tourism Type: Beach tourism
- Population: 3667 (According to Indian Census, 2001)
- Altitude: 6 m.
- Telephone codes: 03220 (India) and +91 (International)
- Pin codes: 721428
- Languages: Bengali and English
- What to buy? Ornaments, Curios made of seashells mats and cashew nuts.
- Best time to visit: November to March
- Clothing recommended: Light/Heavy Woolen and cotton clothes
- Local transportation: Car, Train, Bus and Taxi
- Food specialties: Prawns, Pomplet, fried Soft Shell Crabs, Salt Water shrimps, authentic Bengali cuisine.
- Dried red chilies, bay leaves, cumin powder, panch phoran, coriander powder and mustard are used as spices
- Mustard oil is used as primary cooking medium
- Sweets include Shondesh, Roshgolla, Rasmalai, Pantua, Chomchom, Pithe, etc.
- Adventure sports: Scuba diving, swimming, paragliding, water zorbing, water skiing, snorkeling, river rafting, trekking, mountain climbing, rock climbing, yachting, car rally, jungle walk, jeep safari, open top leopard safari, elephant safari, etc.
- Popularly known as: ‘Beercool’, ‘Beerkul’ and ‘Brighton of the East’
